Transform your ideas

into research outcomes



Workshop 2018

June 16-18, 2018
RMIT Europe
Barcelona, Spain

DMA Collective

Who should attend?

The DMA Collective is a global initiative of the Design Management Academy that connects doctoral students and early career researchers from leading universities around the world. The aim of the DMA Collective is to establish a strong professional network of PhD and early career researchers in the field of Design Management. DMA Collective reaches this aim by providing opportunities for members of the DMA Collective to meet, develop professional skills and build strong ties with other researchers interested in similar research topics. DMA Collective encourages leading academics to share their experiences with the new generation of design management scholars through events, meetings and symposia.
The DMA Collective 2018 Professional Development Workshop will benefit PhD students and early career researchers in the field of Design Management. The workshop will take place on three consecutive days from 16-18 June 2018 at RMIT Europe in Barcelona, Spain. Participants will take part in masterclasses, workshops, roundtable discussions and poster sessions facilitated by leading academics in the field of Design Management. The event brings together accomplished senior academics, PhD students and early career researchers from a diverse range of universities around the world and aims to foster participants’ professional development.


Prof. Peter Lloyd
Prof. Paul Hekkert 

Dr Peter Lloyd is Professor of Design in the School of Architecture and Design at the University of Brighton (UK), Editor-in-Chief for the leading Journal Design Studies and Vice Chair of the Design Research Society. He teaches in the areas of design methods, design thinking, and design ethics and his research looks at all aspects of the design process with an emphasis on design discourse and textual analysis. He has organised major conferences in design research and was previously Professor of Design Studies at The Open University in the UK. 

Dr Paul Hekkert is Professor of Form Theory and Head of the Industrial Design department at TU Delft (Netherlands). He conducts research on the ways products impact human experience and behavior. Paul has published articles dealing with product experience and aesthetics in major international journals and he has co-edited several influential books in the field. He serves as a member of the editorial boards of The Design Journal, Empirical Studies of the Arts, and the International Journal of Design. 

Prof. Gloria Barczak

Dr Gloria Barczak is Professor of Marketing at Northeastern University. Her primary research interests are in the area of New Product Development (NPD) with particular emphasis on the NPD process and the use of information technology, including social media, during the process. Further, she is the Editor-in-Chief of the Journal of Product Innovation Management and she is also on the editorial board of Creativity and Innovation Management. 

Prof. Cees de Bont 

Dr Cees de Bont is Swire Chair Professor of Design, Alex Wong Siu Wah Gigi Wong Fook Chi Professor in Product Design Engineering and the Dean of the Hong Kong Polytechnic University School of Design. His research interests are in the areas of early concept testing of consumer acceptance, consumer behaviour, innovation adoption, and networked innovation. He is the Chairman of the Steering Committee of the Design Institute for Social Innovation at PolyU and a member of the Board of Directors of the Hong Kong Design Centre and PMQ. ​

Assoc. Prof. Cara Wrigley

Dr Cara Wrigley is Associate Professor Design Innovation at The University of Sydney. She is researching the value that design holds in business – specifically through the creation of strategies to design business models which lead to emotive customer engagement. Her primary research interest is in the application and adoption of design innovation methods by various industry sectors in order to better address customer latent needs. Her work appears in a wide range of publications and she is serving as the Editor-in-Chief of the Journal of Design, Business and Society.

Prof. Ruth Mateus-Berr​

Dr Ruth Mateus-Berr is Professor at the University of Applied Arts Vienna. She is an artist, scientist, multi-sensual design researcher. Her art/design work deals with interdisciplinary and transdisciplinary questions and is situated at the interface of science, art and design. She has presented her work at international exhibitions, conducted workshops and presented lectures at different universities (University of Coimbra, Pt., University of Goiás, Brazil; Sint Lucas University Gent, Belgium, Rutgers University/DIMACS, NJ. USA; Estonian Academy of Arts, Estonia; University of Applied Arts, Austria).

Prof. Gerda Gemser

Dr Gerda Gemser is Professor of Business and Design at RMIT University (Melbourne, Australia). Her research is focussed on how organizations can create and appropriate value from investing in design and innovation. She has published her research in leading management and design journals such as Organization Science, Organization Studies, Journal of Management, Long Range Planning, Journal of Product Innovation Management, and Design Studies.

Dr Sylvia Liu

Dr Sylvia Liu is Research Assistant Professor at the Hong Kong Polytechnic University School of Design. She keeps a creed of research, “theory-building through empirical study,” and manages to balance academic research with industrial practice. Keeping a close relationship with industries, she defines their difficulties as her research questions and feeds her findings back to individual enterprises, industries and policy-making at national level. She has published around 40 journal and conference papers, as well as monographs on her research topics. 

Dr Erik Bohemia

Dr Erik Bohemia is the Programme Director in the Institute for Design Innovation at Loughborough University London. He was the co-chair of the recent Design Management Academy 2017 International Research Conference at Hong Kong Polytechnic University and he will host the 2019 DMA Conference at Loughborough in London. He has published extensively including co-editing a number of special issues in various design journals. 


Sat, June 16
08:30 - 09:30
Registration & Welcome
09:30 - 10:30
The first Keynote is presented by
Prof. Peter Lloyd
10:30 - 10:45
10:45 - 12:00
Poster Session
The first Poster Session is moderated by
Dr. Erik Bohemia
12:00 - 13:00
13:00 - 14:45
Every paper has a home
How to position research for publication 
Perspectives from the editors: Prof. Gloria Barczak (Journal of Product Innovation Management), Prof. Peter Lloyd (Design Studies) and Assoc. Prof. Cara Wrigley (Journal of Design, Business and Society)
14:45 - 15:00
15:00 - 16:15
Poster Session
The second Poster Session is moderated by Dr. Sylvia Liu
16:15 - 16:30
16:30- 18:00
Navigating the review process: How to review and learn from reviews
This workshop is facilitated by Prof. Gerda Gemser and Prof. Paul Hekkert
Sun, June 17
09:00 - 09:30
Morning Tea & Coffee
09:30 - 10:45
Poster Session
The third Poster Session is moderated by
Dr. Erik Bohemia
10:45 - 11:00
11:00 - 12:00
The first Keynote is presented by
Prof. Paul Hekkert
12:00 - 13:00
13:00 - 14:45
Life after a PhD: How to navigate between disciplines, industries & domains
Perspectives on important career intersections: Prof. Cees de Bont (academia & industry), Prof. Gerda Gemser (design & business) and Prof. Ruth Mateus-Berr (practice & research)
14:45 - 15:00
15:00 - 16:15
Poster Session
The fourth Poster Session is moderated by
Dr. Sylvia Liu
16:15 - 16:30
16:30- 18:00
Cases from Spain:
Applied Research and Design Management in Barcelona
Presentation from a local industry partner highlighting research in practice
Mon, June 18
10:00 - 13:00
Architectural walking tours
20:00 - 23:00
Social Dinner

Eduardo Moratinos is the Head of Strategic Design at Designit Barcelona. Eduardo has over 16 years of professional experience and specialises in interface/digital design and user experience. He has previously led projects as project manager, lead designer and strategic designer and he has obtained degrees in product design and electronic engineering. Prior to becoming Head of Strategic Design at Designit Barcelona, Eduardo worked as a Design Director in Designit’s Tokyo office. 

Eduardo Moratinos

Team and Partners

DMA Collective events are organised by an international team of PhD students and early career researchers who are mentored by senior academics. This year's professional development workshop is organised by Nico Klenner (RMIT University), Mark Buschgens (RMIT University), Dr. Antonius van den Broek (Westminster University), Kyulee Kim (Polytechnic University Hong Kong), Federico Vaz (Loughborough University), Ekaterina Kotina (Loughborough University), Yasemin Canik (Loughborough University), Noémi Zajzon (Loughborough University), Felipe Domingues (Politecnico di Milano), Stefano Magistretti (Politecnico di Milano). The organising team is supported by Prof. Gerda Gemser (RMIT University) and Dr. Erik Bohemia (Loughborough University).


To contact the organisers, please send an email to:





 RMIT Europe is the European hub of RMIT University, one of Australia's largest tertiary institutions. Based in Barcelona, RMIT Europe is focused on expanding RMIT’s reputation as a global university of technology, design and enterprise. In 2017, RMIT has moved its European operations to Barcelona’s  innovation and technology district – a shift that signals the University's strong commitment to the City of Barcelona and its presence in Europe. The new premises, located across the knowledge economy and technology sectors including Indra Sistemas, Telefonica, Cisco Systems, Mobile World Capital, Deloitte Cybersecurity and Uponor. Several of RMIT’s partner universities, such as the Polytechnic University of Catalonia, Pompeu Fabra University and the University of Barcelona, also have campuses in the area. 


Abstract submissions open: February 16, 2018

Abstract submissions close: March 9, 2018

Notification of acceptance: March 23, 2018

Registrations close: May 18, 2018

Submission of poster: May 25, 2018

Event date: June 16-18, 2018



DMA Collective is a volunteer, non-profit organisation, hence we keep the participation fees at a minimum. This year’s participation fees are set at 280 GBP, with an early bird offer at 250 GBP (valid before May 1, 2018)

This includes the following:

  • Training sessions on Saturday, June 16 and Sunday, June 17

  • Coffee breaks and lunches on Saturday, June 16 and Sunday, June 17

  • Dinner on Sunday, June 17

  • Personal badge and Certificate of Attendance

  • Personal membership to Design Management Academy Collective

  • Personal profile on Design Management Academy Website

Carrer de Roc Boronat, 117, 08018 Barcelona, Spain

Want to transform your ideas

 into research outcomes?

Come join us in Barcelona.


DMA Collective 2018

Barcelona 16-18 June, 2018

© 2018 by DMA Collective